The SEO is Affected by the Change of Google

If you are aware of developments in marketing in recent days you'll have read in blogs, social networks and digital newspapers SEO related news.

For experts in SEO is no secret that Google constantly changing their algorithms, it is estimated that between 500 and 600 times a year, these changes not surprisingly, benefit some and harm others.

The last major changes have been Google Panda (in 2011) and Penguin (in April 2012), with them many pages were hurt in overnight positions your keywords in the search.

This new change has caused the same effects, many of the positions of the main keywords of the pages have fallen suddenly causing a stir among experts of the scene, therefore, we read in blog marketing.

Change has always been and it appears that will continue, is not that SEO is dead, but that has changed, if we want to recover the positions of our palabas key must inform us of these changes and adapt to them faster possible.

Google Yet it remains true to its primary objective, which is none other than to offer users what they are looking for the most accurate, fast and easy as possible. Hence they penalize sites that take some time to load your pages.

To adapt to these changes we use web analytics tools to detect possible errors of our site to correct them, improve usability and user experience on the page, reduce load times, have an attractive web design, etc.

In the offline world, relationships are important, contacts and friends in the online world is no different, we cherish our relationships, give proper treatment to clients properly manage social networks, because through them we can reach potential customers, and care for the reputation of the brand.

We must not forget the importance of today's social media marketing, search engines will attract many potential customers visits the page, social networks too.