We often wonder reduce costs as Facebook advertising, simply because costs exceeded our expectations, so here are some tips that will surely serve more than one.
1. Set your CPM ads as an alternative to cost-per-click.
CPM means cost per impression, while the cost per click is the cost per click. I noted that while I am getting a good CTR (click through ratio), then I'll actually pay a little less, setting most of its CPM ads instead of cost per click.
2. Keep clicks on Facebook.
Through what I can tell, Facebook seems to reward employers who publish their clicks fan page instead of an external website. In the evaluation they have made some, the CPCis at least 20% cheaper by sending traffic to my web site facebook fans. If you do, just make sure you have a fan page settings for contacts with people and guides you through the approach they would like to follow.




